In this digital era, what are some ways of determining the effectiveness of your push notification services?
The answer to this question lies in accessing success at the wise strategy and notification levels. It is important to analyze whether your messages are fulfilling your company’s objectives or not.
These key metrics allow you to understand what resonates with your audience and which high-level strategies have more engagement with your products.
So, let’s delve into some genius pieces of information on the best push notification service that will assist you in evaluating and refining your push notification strategy as you progress.
But, before that, understanding message delivery rate and its speed is foundational to having an eye on other performance metrics.
So, it’s crucial to grasp how your messaging provider defines and measures these values.
Some best Shopify marketing apps promise to send notifications to your targeted audience and relocate the customers too.
Multiple elements impact message delivery rates. Some of them are given below:
Opt-outs: Users who have opted out of receiving of push notification platform will not receive your messages.
Network Connectivity: Notification delivery is affected by network latency.
However, phones connected to 2G and 3G networks are more likely to never receive your notifications.
If a user is out of network when you send a notification, GCM or FCM will fail to send push notifications to the user’s device.
This results in a notification timing out, even after the device reconnects to the network.
We all know that is one of the important metrics when it comes to checking and balancing the push notification delivery.
Click-through rate (CTR) indicates the proportion of successfully delivered notifications that were clicked by users. That is why many online business owners want to get their hands on the best apps for Shopify to send notifications.
Delivery refers to the number of notifications that pass through the FCM/APNS servers and reached subscribers.
And if we talk about push notifications, an accurate click-through rate excludes users who swiped away, dismissed, or cleared a notification.
Now, let’s have a look over some frequently asked questions, and see what would be some helpful pieces of content.
One approach is to create channels based on notification types. This way, users can disable only the types of notifications they don’t want from your app, reducing the likelihood of them disabling all notifications from all channels.
The best time to send push notifications in 2023 is between 12 PM and 1 PM. Being one of the best times for doing push notification marketing, many users opt this time to send notifications.
During this period, people take a break from work to eat and check their phones. It is when users are most likely to open an app’s push notification.
As a general guideline, avoid sending more than 3-5 weekly notifications.
Even then, ensure that the notifications provide relevant value to the user. Understand how users get their hands on the push notification app for Shopify, incorporate your app into their daily lives, and identify opportunities to enhance their experience using push messages.
Here are the three essential elements for engaging push notifications, along with examples from apps that excel in this regard: