Universal Product Feed Documentation

Learn how to create, optimize, and manage multi-channel product feeds for Google Shopping, Facebook, Instagram, TikTok, and more.

Universal Product Feed helps you sync your Shopify products to major advertising platforms automatically. No technical knowledge required!

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Quick Setup

Get started in under 5 minutes

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Multi-Channel

Support for 15+ platforms

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Auto-Sync

Real-time product updates

Installation

Visit Shopify App Store

Go to the Shopify App Store and search for "Universal Product Feed" or click the install button from our website.

https://apps.shopify.com/universal-product-feed

Click "Add App"

Review the app permissions and click "Add app" to install Universal Product Feed to your Shopify store.

Complete Setup Wizard

Follow the guided setup wizard to configure your first product feed. The wizard will help you:

Select your target marketing channel
Map product fields automatically
Configure sync settings
Generate your feed URL

Connect to Your Platform

Copy your generated feed URL and paste it into your advertising platform (Google Merchant Center, Facebook Catalog, etc.).

Video Tutorial

Watch this comprehensive video tutorial to learn how to set up Universal Product Feed and create your first product feed.

Google Shopping Setup

Learn how to connect your feed to Google Merchant Center

Facebook Catalog Setup

Configure product feeds for Facebook & Instagram ads

Getting Started

Creating Your First Feed

Once installed, you can create unlimited product feeds for different marketing channels. Here's how to create your first feed:

Quick Start Steps:

1Navigate to the app dashboard in your Shopify admin
2Click "Create New Feed" button
3Select your target platform (Google, Facebook, TikTok, etc.)
4Choose products to include (All products, specific collections, or custom filters)
5Review auto-mapped fields and customize as needed
6Set sync frequency (Real-time, Hourly, Daily)
7Generate and copy your feed URL

Field Mapping

Universal Product Feed automatically maps your Shopify product fields to platform requirements. You can customize these mappings:

Shopify Field	Platform Field	Required
Product Title	title	Required
Product Description	description	Required
Price	price	Required
Product URL	link	Required
Image URL	image_link	Required
SKU	id	Optional

Features

Multi-Channel Support

Create optimized product feeds for all major advertising and shopping platforms:

Google Shopping

Facebook Catalog

Instagram Shopping

TikTok Shopping

Snapchat

Microsoft Shopping

Amazon

eBay

Etsy

Rakuten

Criteo

Auto-Sync & Scheduling

Keep your product feeds automatically synchronized with your Shopify store:

Real-time Updates
Products sync instantly when changes are made
Scheduled Sync
Set hourly, daily, or custom sync intervals
Manual Refresh
Force sync anytime with one click

Multi-Currency & Multi-Language

Automatically convert prices and translate content for international markets:

Pro Tip: Create separate feeds for each market with localized pricing and language for better ad performance.

Use Cases

E-commerce Store Owner

"I run a fashion store with 500+ products. Universal Product Feed helps me automatically sync my inventory to Google Shopping, Facebook, and Instagram. When I update a product price or stock level, it reflects across all platforms within minutes."

Google ShoppingFacebook AdsAuto-Sync

Marketing Agency

"We manage product feeds for 20+ clients. The multi-currency support and custom field mapping save us hours every week. Each client gets optimized feeds for their specific markets and platforms."

Multi-CurrencyCustom MappingBulk Management

International Seller

"I sell in 5 different countries. Universal Product Feed lets me create separate feeds for each market with localized pricing in EUR, GBP, USD, AUD, and CAD. My international sales have grown 40% since implementing this."

Multi-LanguageCurrency ConversionMarket Targeting

Troubleshooting

Common Issues

Feed Not Updating

If your product feed isn't showing recent changes:

Check your sync settings and ensure auto-sync is enabled
Verify your Shopify webhook connections are active
Try manually refreshing the feed from the dashboard
Clear your feed cache if available

Products Missing from Feed

If some products aren't appearing in your feed:

Check product availability and visibility settings
Ensure products have all required fields (title, price, image)
Review your feed filters and product selection criteria
Check for inventory threshold settings

Feed Rejected by Platform

If Google or Facebook rejects your feed:

Review platform-specific error messages in their merchant center
Ensure all required fields are properly mapped
Check product descriptions meet platform policies
Verify GTIN/brand requirements for your product category

Still having issues? Contact our support team at support@universal-apps.com or use the live chat. We typically respond within 2 hours during business hours.